#JBLQuantum Campaign

JBL looked to elevate and build credibility in the gaming space by partnering with influential gamers for the launch of the Quantum gaming headsets to drive interest, consideration and reach for the new product. ITB identified and secured three gamers that each brought their own experience, style and credibility to the campaign – SypherPK, TeePee and Sinatraa – who could achieve the brand’s desired level of impressions, views, reach, engagement and social media value for the campaign and raise awareness for the JBL Quantum series of gaming headsets. All three partners agreed to full category exclusivity so that they will only be seen wearing JBL Quantum headsets every time they stream for 6 months.

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