JBL x NBA All-Star Weekend

Over the course of 3 days, JBL brought “the sounds of the city” to the people of Chicago with an exciting and immersive fan experience at the intersection of culture, sports and music. Game-changers and creative innovators posted on social promoting custom JBL seeding kits as well as their appearances in Chicago.

ITB secured talent including The Professor, Tristan Jass, Taylor Rooks, Chris Brickley, Filayyyy, The Shoe Surgeon, Sue Bird and local Chicago-based graffiti artist Sentrock to participate in panels, interviews, fan interactions, social content, custom art and more on behalf of the brand. The program drove over 7 million impressions to date and included organic story reshares by Quavo and Justin Bieber.

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