ITB x Cannes Lions

ITB has been given a credit on Grey London’s Gold Lion win at this year’s Cannes Lions International Festival of Creativity for the triumphant success in creating and executing the UN’s #TakeYourSeat campaign.

ITB worked with Grey London to secure environmental advocates to join the campaign and spread awareness about ‘The People’s Seat’ – a seat that allows people to speak directly to decision makers via social media using the hashtag #TakeYourSeat to petition for action against global warming.

The seat was successfully brought to the UN Summit COP 24 by none other than David Attenborough himself.

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