ITB in the News / Trends
Thought Leadership: The New Rules of Influencer Marketing During Uncertainty
The new norms of social distancing and self-isolation should compel marketers to foster a sense of communityView
On October 17th our ‘ITB in Conversation’ event series culminated with a panel talk on the evolution of talent-led brands in LA.
In the beautiful surrounds of the AllBright, West Hollywood, we brought together a panel of brand owners, business minds and entrepreneurs – Emma Grede, Co-Founder and CEO of Good American, Will Ward, Partner and Co-Head of Commercials at WME, and Dave Osokow, Co-Founder and VP of Celebrity Relations at Privé Revaux – to talk with ITB’s MD Emma Shuldham about ‘Building Brands In the Age of Talent + Influence’.
The conversation looked at how successful businesses have leveraged star power, the role entrepreneurs and agents have had in structuring these partnerships and the importance of social media in building communities and communicating with a digital first consumer.