ITB continues to strategically gift product to a high number of talent each month to increase advocacy and visibility for the brand amongst a primarily UK audience. Key hits include posts from the likes of major and influencers such as Amanda Holden, Laura Whitmore, Frankie Bridge, Sophie Porley, Ashley James and Chloe Lloyd.
So far, ITB has produced over 100 social posts via Instagram stories, grid posts and IGTV. An impressive 36% of talent who received product created content to post on social channels with an overall engagement rate of 18% demonstrating real cut through in a cluttered beauty market.
The campaign enabled ITB to identify a plethora of true brand advocates who engaged authentically and organically with the product on their platforms creating new relationships with IT Cosmetics and desirable talent.