IBM x Imogen Heap

In conjunction with IBM’s Think initiative, ITB procured Imogen Heap to help develop a series of sounds as an audio brand to represent the way their technology is constantly changing and evolving to meet their client’s needs. Imogen visited IBM headquarters, met with staff and toured the facility to gain inspiration for the original music and sounds she would ultimately create. This resulted in original content in the form of video, website/social content and, of course, original music for the brand.

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