Hearts On Fire Influencer Programme 2020

ITB worked with Hearts on Fire to increase brand visibility and customer affinity of their fashion jewellery collection. ITB identified and secured a diverse cast of 10 digital-first influencers to encourage women to treat themselves with items that can be worn every day, not just for a special occasion. Influencers including Lauren Speed Hamilton, Alyssa Lenore, Alex Michael May and Marta Pozzan each brought their own unique perspective to the campaign from sharing an intimate story about what gifting themselves diamonds means this year to showcasin a light-hearted day-in-the-life series made better by the sparkle of diamonds. The program delivered more than 4,500 new users to the Hearts on Fire e-commerce site over the course of the campaign!

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