Looking back on 2020

2020 has certainly been a year of challenges and change, but it’s also brought us closer together, inspired innovation and highlighted the need for progress and purposeful action.

Amongst the zoom calls and Teams chats, we’ve worked harder than ever – uniting as a global team to deliver multi-faceted campaigns across celebrity, influencer and gifting for brands like UGG and Pandora, launching the iconic Got Milk! Campaign for a new generation on TikTok and Instagram Reels, taking dressing to new levels both digitally and on the red carpet with Reiss, Azzi & Osta and Zuhair Murad – securing placements on Kerry Washington, Jennifer Lopez, Chrissy Teigen and more –  as well as procuring some of the biggest stars in entertainment for our brand campaign clients including David Schwimmer, John Legend, Awkwafina, Scarlett Johansson and Helena Bonham Carter.

Both inside and out, we’ve worked to drive positive change. We partnered with Timberland for their Nature Needs Heroes campaign to make inner-city London greener and empowered people to make better choices with Northwell Health. As a business, we signed up to the Creative Equals pledge to commit and hold ourselves accountable to change and progress, as we engaged in a series of diversity and inclusion workshops to ensure we continue talking, learning and supporting each other as well taking action. Our ITB in Conversations (on the couch!) have delivered brilliant programming, addressing topics including branded content, the rise of gaming influencers and the role of talent + brands in driving change. Look out for our 2021 series!

We could not have asked of more from the amazing ITB team this year, and are so grateful and thankful for everything they have given to support both each other and our clients. Reflecting on the challenges of the year and the hardships faced by many, we decided to do something that would create immediate impact. As such, we have made donations this holiday season to food banks in London, New York and LA to help those in need.

As 2020 (finally!) comes to a close, we wish you all the best for the holidays and look forward to welcoming a new year of fresh possibilities!

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