Fred Segal x #DaytimeNightclub Challenge x Feeding America
In partnership with sister agency Rogers & Cowan PMK, ITB leveraged our ‘Little Black Book’ of the industry’s top stylists and styling assistants to post photos of themselves all dressed up as if going out, but really staying in for Fred Segal’s COVID-19 charitable giving campaign. For each post tagged #DaytimeNightclub Challenge, Fred Segal pledged to donate $5 to Feeding America, up to $25,000. In the span of 1 week, ITB secured 6 static posts and 3 Insta stories. The engaged audience, in turn, secured support from their high profile celebrity clientele including Country Music Artists Tenille Arts and Karen Fairchild of Little Big Town as well as Cassadee Pop. The talent, together with the stylist community, helped spread the message to over 1.17M followers with 26K likes and the client was able to donate $42K as a result of the campaign.