For the launch of FOREO’s new LUNA 3 facial cleanser and anti-ageing massager, ITB secured model and best-selling author Chrissy Teigen to promote the new product to her millions of followers.
Chrissy posted a teaser to Instagram Stories on Friday June 7, then revealed the new product on Stories and Twitter on Monday June 10 with a link to the Amazon sales page.
During the reveal, Chrissy was seen cleansing her face in the airplane bathroom during a long flight home after a family vacation.
Chrissy also made a surprise appearance at the FOREO booth at POPSUGAR Play/Ground in New York City, where she demonstrated the product on a few lucky fans using various facial yoga techniques.
Chrissy commented: “After surprising my fans on social with the LUNA 3 launch, I wanted to surprise them in real life to truly show my love for skincare and all things FOREO!”