ITB Content Tips: How to Succeed on TikTok
Since TikTok has become all the rage in the current climate, ITB comments on how you can look to succeed on the platform with some quick and simple tips
ITB worked closely with British luxury goods brand, dunhill, to cast and secure talent who personify the brand’s aesthetic and can carry the messaging of #dunhillCOMMUNITY – a series that celebrates the multiplicity of the dunhill men. The first instalment of the series features London born poet and musician James Massiah and the second instalment features art dealer Robin Katz. The dunhill community profiles individuals from different fields to showcase how each of their collections complements a multitude of individual and personal styles.
Creative director, Mark Weston, comments “the idea of the dunhill man is multiple, not singular, I simply don’t like the idea of all men reduced to one person in such a way – it feels inaccurate, old fashioned and kind of insulting.”
In addition, Robin Katz reflects on his experience shooting the series stating “Sometimes it’s good to go back to the serious and romantic. I love the tradition of dunhill.” Check out their website here for more details.