Cisco x Manchester City Football Club Influencer Program
In conjunction with Cisco x City Football Group launch announcement, Octagon and ITB were tasked with leveraging influencers to amplify the awareness of the new partnership and show their support and excitement for what Cisco and City Football Group will be able to accomplish through their partnership. With teams across the world, City Football Group offered a unique opportunity to celebrate the shared values it has with Cisco in connecting communities through continued innovation.
Partnering with a collection of professional players including Man City’s Kyle Walker, Demi Stokes and Steph Houghton as well as avid NYC FC fan, Brian Quinn, Cisco and City Football Group were able to extend invitations to fans across the globe to join in on the shared mission between the companies. Each player posted a video message, face-to-camera, showing their excitement for the partnership and prompting their followers to help come up with ideas on how Cisco and CFG can make an impact in their communities – reaching cities such as New York City, Manchester, Melbourne and Tokyo.