Blued x Todrick Hall

For Pride 2020, Blued was looking to make a splash online to celebrate during quarantine since expanding into the U.S. this year. After an audit of the brand’s audience and objectives, ITB secured singer, songwriter, choreographer and social media superstar Todrick Hall to headline the brand’s #StayProud in-app Pride celebration. Todrick took over the brand’s official profile for an in-app fan livestream and served as the headline act with a three-song performance during the brand’s main event on June 28th.

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