Azzi & Osta x 'At Home' Content

As the fashion industry continues to adjust marketing efforts in the wake of COVID-19, ITB’s dressing client Azzi & Osta have evolved their VIP dressing strategy seamlessly into the digital sphere. Through leveraging ITB’s longstanding industry relationships we secured eveningwear looks on six targeted and niche influencers. The at-home content resulted in high engagement and impressions for the client. Overall Azzi and Osta were featured in 11 posts with a combined total of more than 1,600, 000 impressions in one month, which greatly advanced their brand messaging during these uncharted times. ITB secured posts from talent such as Jessica Wang, Catt Sadler, Christa Allen, Sarah Slutsky, Hallie Swanson, and Victoria Macgrath.

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