After a year of dramatic change, consumers are looking for great value offerings, whilst not losing out on quality. This presented the perfect opportunity for Aldi to push their great price point and messaging through the use of micro to macro-influencers and content creators to reach new and existing customers. This holiday season, ITB cast and secured almost 50 influencers within the food, crafting, interior, and lifestyle categories to take part in a festive opportunity with Aldi.
Influencers collaborated with Aldi to create beautiful content in celebration of Christmas shared across their own and Aldi’s social media channels. Throughout November and December, the influencers were challenged to transform an area of their home and create affordable homemade gifts and recipes for their loved ones to enjoy using Aldi homeware and crafting supplies. A few of the content from the influencers included festive activities such as cooking a Christmas Chicken with Cherry Sauce, making a homemade advent calendar, baking Chocolate & Pretzel Christmas Buns, dressing up a dining room with Christmas decorations and wreath making. The amazing creativity of the influencers truly brought to life to the value of Aldi this Christmas reaching an audience of over 5.6 million followers in total so far.