Aldi Christmas Campaign 2020

ITB worked alongside McCann Manchester to procure and secure the wonderful Jim Broadbent to star as Father Christmas for Aldi’s holiday TV advert. Broadbent starred across from Aldi’s infamous ‘Kevin The Carrot’ character who in previous years was notoriously narrated by Broadbent himself. The nation’s most beloved vegetable, Kevin the Carrot, returned to screens with the help of Father Christmas to mark the start of the festive season and bring back the much-needed wonder and magic of Christmas. Determined to be reunited with his loved ones – no matter the cost – Kevin rides as fast as hey can through the night but along the way falls into a deep ravine and splashes into a fast-flowing river. Suddenly, Father Christmas to save the day taking Kevin home safely to his loved ones. The campaign initially premiered on YouTube and shortly after aired on ITV where it made its terrestrial TV debut. Watch the full campaign video below!

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