Influencer Marketing

ITB Worldwide delivers strategic and optimized marketing influencer programs powered by a blend of human insight and data analytics.

Activations

Influencer Audit & Strategy
Influencer Audience Insights
Activation + Program Management
Program Analytics

Capabilities

Market Mapping
Audience + Fraud Analysis
Program Strategy + Messaging
Insight-led Casting
Budget Strategy
Outreach + Negotiation
Publishing Schedule
Content Approvals
Proprietary Dashboard Reporting

ITB Influence Dashboard for Campaign Management & Reporting

The Dashboard provides campaign tracking, analysis and reporting in real time – delivering robust metrics to capture the effectiveness of a given Influencer and the marketing program.

Kind Snacks

A complete 360° influencer audit, strategy, and campaign

ITB audited past influencer activity at Kind to create an optimized strategy focused on delivering above benchmark engagement. We executed influencer marketing programs to support all new product lau...

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The Body Shop

Engaging talent to help inspire action and pioneer change

We helped The Body Shop achieve its goal of obtaining 8 million signatures for its UN petition to abolish animal testing worldwide by activating the combined followers of passionate celebrities and in...

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Mango Girls

Reinventing a high street fashion brand

The #MangoGirls influencer program has set a new standard in influencer marketing, moving the needle from a perception standpoint by consistently aligning Mango with fashion-credible talent and taste-...

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All / Influencer Activation / Influencer Program Strategy + Management

Influencer Marketing

JBL x NBA All-Star Weekend

For JBL's 'Sounds of the City' events in Chicago, ITB secured talent for a powerful influencer and seeding program that engaged online audiences

Influencer Activation View

Influencer Marketing

Topshop Topman

ITB procure more talent on behalf of Topshop and Topman for their talent-led campaign with some of the most respected names across fashion, music, acting and culture

Influencer Program Strategy + Management View

Influencer Marketing

Cisco

To celebrate the shared mission between Cisco and City Football Group, a collection of professional players and an avid fan were leveraged to invite other fans to join in on the special moment

Influencer Activation View

Influencer Marketing

Mastercard

ITB cast and secured four influencers from four countries to capture content in Tokyo showcasing Mastercard as the preferred card partner of the Rugby World Cup.

Influencer Activation View

VIP Placement / Influencer Marketing

Be Water

Sustainable water bottle brand bewater has appointed ITB for a VIP and Influencer seeding program to increase brand awareness in the UK.

Influencer Activation View

Influencer Marketing

Topshop

ITB helps build brand new influencer campaign to reaffirm Topshop and Topman's position as the leading fast-fashion retailer on the British high-street

Influencer Program Strategy + Management View

Influencer Marketing

FOREO

ITB secures Chrissy Teigen to promote FOREO's latest product

Influencer Activation View

Influencer Marketing

Topps

Celebrities and influencers share their love of family and baseball on Instagram with custom Topps cards for Father’s Day

Influencer Activation View

Influencer Marketing

Rag & Bone

Rag & Bone launches #RBPhotoProject Instagram campaign featuring an ensemble of social stars

Influencer Activation View

Influencer Marketing

Shiseido ColorGel LipBalm + AuraDew

ITB secures four beauty influencers from Korea, Taiwan, Thailand and Hong Kong to showcase Shiseidos latest product launch

Influencer Activation View

Influencer Marketing

H&M

H&M Sport social media campaign featuring Patrick Beach, Amanda Bisk and Tommy Rivers Püzey

Influencer Activation

Influencer Marketing

H&M

#HMStyleSet / #HMMustHave Instagram Campaign featuring 10+ style influencers

Influencer Activation

Influencer Marketing

Timberland

#CelebrateTheIcons social media campaign featuring Elias Riadi, Sherri Silver, Luke Day and Oliver Webb

Influencer Program Strategy + Management

Influencer Marketing

Zara Home

#MyZaraHome featuring Adenorah, Tina Leung, Alex Eagle and Lily Pebbles

Influencer Program Strategy + Management

Influencer Marketing

Revlon

#ICANSOIDID Influencer Program to support the global launch campaign of the new PhotoReady Candid Collection

Influencer Program Strategy + Management

Influencer Marketing / Talent Strategy + Casting

United Nations

#TakeYourSeat climate change campaign featuring Ellie Goulding, Naomie Harris, Raleigh Ritchie, Nicola Roberts, Jodie Kidd, Nargis Fakhri, Gemma Chan and more

Influencer Activation

Influencer Marketing

DXL Influencer Program

#XLstyle Influencer campaign featuring Plus-Size Models Zach Miko, The Prepster, The Chubstr, The Big Fashion Guy, Timothy Snell, Mike Rashid, Marv Neal, Built Up Real Nice, Matthew Simko and Corbin C...

Influencer Program Strategy + Management

Talent Strategy + Casting / Influencer Marketing

Tiffany & Co.

#LoveNotLike featuring Imaan Hammam, Fernanda Ly and Pyper America

Influencer Activation

Influencer Marketing

Matalan

#NewAtMatalan Influencer Program

Influencer Program Strategy + Management

Influencer Marketing

Calvin Klein

#MyCalvins Influencer campaign including Kendall Jenner, Fergie, Miranda Kerr, Poppy Delevingne, Iggy Azalea, Lara Stone, Chiara Ferragni, Leandra Medine and more

Influencer Program Strategy + Management

Talent Strategy + Casting / Influencer Marketing

Rimmel

'Live The London Look' campaign featuring Portia Ferrari, Erika Bowes, Lewys Ball, Maddi Waterhouse and Cora Corré

Influencer Activation

Talent Strategy + Casting / Influencer Marketing

Jack Wills

#SportXLife athleisure campaign including up and coming sports and fitness influencers

Influencer Activation