Iconic American brand, Tommy Hilfiger, engaged ITB to cast talent for Tommy Jeans’ FW18 campaign, to star alongside 19 year old rapper King Combs – son of rap legend P.Diddy – and British R&B singer-songwriter Mabel – daughter of Neneh Cherry. The campaign, celebrating diversity and individuality, aims to bring a youthful edge and fresh, rebellious spirit to the classic ‘Tommy look’ following the company’s rebrand last year.
ITB cast a group of next-gen influencers who are shaping the music and fashion industry today. The group included DJ and presenter Snoochie Sly, freestyle rapper Aaron Unknown and dancer Ai Shimatsu who has shared the stage with musical icons such as Beyoncé, Madonna and Pharrell Williams. The campaign video features the talent wearing the latest Tommy Jeans collection.