AW17 Campaign
Talent Procurement

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The Brief

For the AW17 Campaign, Smarteyes approached ITB to cast and secure someone who would resonate with men between the ages of 40 and 65 in Sweden, Germany and Denmark. The integrated campaign aired in English and existed on a variety of channels, including TV, digital, out-of-home and print. 




ITB cast and secured all time favourite Swedish action hero Dolph Lundgren to feature alongside long-term Smarteyes ambassador Izabella Scorupco, ahead of the release of two major films which Lundgren is set to appear in: Aquaman and Creed 2.

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