Selfridges x Replay
VIP Guest List Management & DJ Booking
ITB secured VIP talent including Pixie Geldof, Amber Le Bon, Laura Whitmore, Professor Green & Rafferty Law to attend the launch of the Replay 'The Flexibles' collection at The Old Selfridges Hotel. ITB also negotiated a competitive rate for model Daisy Lowe to DJ at the event.
ITB managed all VIP requirements including transport, arrivals and photography on the night. Talent were dressed in Replay and were all encouraged to engage in social media using the correct handles and hashtags. Post event coverage was achieved in National Press and on the social pages.