Galaxy S6 Launch featuring James Corden
Talent Procurement


The Brief

The Galaxy S6 smartphone was to be the biggest product launch of Samsung's history. Working together with ad agency Cheil, Samsung began to concept a viral campaign that stood out from monotonous tech product launches happening that same year. Cheil approached ITB for help to cast and secure a unique talent to bring the campaign to life.


Casting, Negotiating and Securing

James Corden was a fast rising comedic talent at the time, and ITB quickly saw the perfect opportunity to approach him for a commercial project. ITB negotiated and secured James to feature in the wide reaching campaign.



James was given full creative license and worked collaboratively with the brand to create an entertaining script that quickly went viral.