Samsung

Galaxy S6 Launch featuring James Corden
Talent Procurement

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The Brief

The Galaxy S6 smartphone was to be the biggest product launch of Samsung's history. Working together with ad agency Cheil, Samsung began to concept a viral campaign that stood out from monotonous tech product launches happening that same year. Cheil approached ITB for help to cast and secure a unique talent to bring the campaign to life.

 
 
 
 

Casting, Negotiating and Securing

James Corden was a fast rising comedic talent at the time, and ITB quickly saw the perfect opportunity to approach him for a commercial project. ITB negotiated and secured James to feature in the wide reaching campaign.

 
 
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Collaboration

James was given full creative license and worked collaboratively with the brand to create an entertaining script that quickly went viral.

 
 
 
 
 

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