Safilo Eyewear Group
VIP Product Seeding
We devised a strategic VIP & influencer seeding campaign for Safilo Eyewear Group in order to elevate brand awareness and visibility and with the objective of building genuine brand & talent relationships. We focussed on VIP talent that have a strong presence and influence in the UK and International markets and who are respected for their style credentials.
We achieved product placement image and social media results from a cross section of high profile, relevant talent from the fashion and entertainment industries.