Safilo Eyewear Group

VIP Product Seeding

Matt Smith

Matt Smith

 
 

Overview

ITB was engaged by eyewear group, Luxottica, to secure and manage talent to attend London's latest summer music festival, ‘All Points East Festival', on behalf of the headline sponsor, Ray-Ban.

Talent secured included actors and musical artists such as James Norton, Matt Smith, Michelle Dockery, Lily James and Raye amongst others. Prior to the festival, ITB secured additional talent including Nicola Roberts, Mary Charteris and Reggie Yates to attend the opening of Ray Ban's new Carnaby Street store. All VIP contracts, logistics and photography over the 6 days of the festival were managed by the VIP team at ITB.

 
 
 
Raye

Raye

Patti Smith

Patti Smith

James Norton

James Norton

Immy Waterhouse

Immy Waterhouse

Michelle Dockery

Michelle Dockery

Clara Paget

Clara Paget

Mary Charteris

Mary Charteris

KimTurnbull

KimTurnbull