Safilo Eyewear Group
VIP Product Seeding
ITB was engaged by eyewear group, Luxottica, to secure and manage talent to attend London's latest summer music festival, ‘All Points East Festival', on behalf of the headline sponsor, Ray-Ban.
Talent secured included actors and musical artists such as James Norton, Matt Smith, Michelle Dockery, Lily James and Raye amongst others. Prior to the festival, ITB secured additional talent including Nicola Roberts, Mary Charteris and Reggie Yates to attend the opening of Ray Ban's new Carnaby Street store. All VIP contracts, logistics and photography over the 6 days of the festival were managed by the VIP team at ITB.