ITB was tasked by South American retail giant, Paris, to cast and secure talent to be the face of their Alaniz brand campaigns. Alaniz looked to ITB to cast names that were fashion credible with a strong presence in their markets - particularly in Chile and Peru - and who also have a strongly engaged following on social media.
ITB engaged British model Georgia May Jagger to feature in the nationwide campaign. The model presents her top five favourite looks and trends in a video produced by Alaniz to promote the idea that the clothing line can be worn on any occasion, not just at night, to show its versatility. The 'It' girl and well-respected model and fashion influencer successfully gave the fast fashion brand credibility and fulfilled the campaigns' obligations and expectations.
For AW17, ITB was once again engaged to secure a talent for the Alaniz brand campaign for a second season. This time Alexa Chung, designer and model, was cast in the campaign that feature her edited looks and select pieces from the collection.