SS17 - #AStoryofUniqueness
For SS17, ITB worked with MANGO on their first above-the-line campaign to feature Influencers as opposed to models, marking an important evolution in the brand’s advertising approach.
The campaign, titled #AStoryOfUniqueness, tells the story of individuality married with the diversity of beauty. ITB were tasked to cast and secure multiple individuals who personified the essence of a campaign dedicated to a variety of personalities, passions, talents and standards of beauty.
ITB engaged 63 year old professor-turned-fashion-icon, Lyn Slater (@iconaccidental) for her first ever global campaign, alongside father and son model duo Andre and Parker Van Noord. The cast was made up of people between the ages of 20 and 63, and the campaign presented a shared value amongst each of them: they are all unique. Lyn Slater epitomises what it means to defy age, as the main message she aims to get across is that "age is not a variable". Shot against an LA backdrop on the streets of Venice, CA this campaign was seen across all MANGO stores worldwide.