MANGO

#AStoryofUniqueness
Talent Procurement

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The Brief

Our work with Mango continues, most recently for an above-the-line campaign titled #AStoryOfUniqueness, which tells the story of individuality married with the diversity of beauty. ITB were tasked to cast and secure multiple individuals who personified the essence of a campaign dedicated to a variety of personalities, passions, talents and standards of beauty.

 
 
 
 

Our Solution

ITB engaged 63 year old professor-turned-fashion-icon, Lyn Slater (@iconaccidental) for her first ever global campaign, alongside father and son model duo Andre and Parker Van Noord. The cast is made up of people between the ages of 20 and 63 years old and the campaign presents us with a shared value: they are all unique. Lyn Slater epitomises what it means to defy age as the main message she aims to get across is that "age is not a variable". Shot against an LA backdrop on the streets of Venice, CA this campaign was seen across all MANGO stores worldwide. 

 
 
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