#MangoJourneys & #ADayWithAMangoGirl
Talent Procurement & Influencer Marketing
For the AW16 and SS17 seasons, MANGO ITB worked with Mango to cast and secure a group of Ambassadors to feature in a digital content series titled #MangoJourneys. Each of the girls starred in a cinematic fashion film, set against the backdrop of an international destination that resonated for them personally. The rich campaign leverages fashion-credible Talent and Influencers to reinforce MANGO's brand values and digital presence, alongside the ongoing #MANGOGirls program.
For 2018, a brand new series, The "A Day With...", has been created following on from the concept of #MangoJourneys that is a more intimate experience with existing #Mango Girls, allowing the audience to get to know them even better.
AW16 Mango Journeys: Chapters I, II & III
For Autumn/Winter 2016, ITB cast and secured three girls to feature in the first three instalments of the Mango Journeys campaign. Chapter I featured French-American model and actress, Camille Rowe, in Marfa Textas, Chapter II followed Julia Restoin-Roitfeld -the daughter of the fashion dynasty herself, Carine Roitfeld - in New York and lastly, Chapter III took fashion muse, model, actress and singer, Alma Jordorowsky, to Tokyo, Japan.
SS17 Mango Journeys: Chapters IV & V
For Spring / Summer 2017, ITB cast illustrator and model Langley Fox Hemingway for the fourth instalment of the digital content series, against the backdrop of New Orleans, Louisiana. For the fifth and final chapter, we secured electro-pop duo, Say Lou Lou, and followed them to the beautiful beaches of Krabi, Thailand.
SS18 Chapter 1: A Day with... Lucy Williams
In the first instalment, Mango spends a day with fashion influencer Lucy Williams, secured by ITB, in her hometown of London. Through the intimate video we discover Lucy's interests, her favourite places and the story of how she came to be the Lucy Williams that so many thousands now love and adore.