#MangoJourneys AW16, SS17, AW17
Talent Procurement & Influencer Marketing

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The Brief

For three seasons, ITB has worked with Mango to cast and secure a group of Ambassadors to feature in a digital content series titled #MangoJourneys.

Each of the girls stars in a cinematic fashion film, set against the backdrop of an international destination that resonates for them personally. The rich campaign leverages fashion-credible Talent and Influencers to reinforce MANGO's brand values and digital presence, alongside the ongoing #MANGOGirls program.


AW16: Chapters I, II & III

For Autumn/Winter 2016, ITB cast and secured three girls to feature in the first three instalments of the Mango Journeys campaign. Chapter I featured French-American model and actress, Camille Rowe, in Marfa Textas, Chapter II followed Julia Restoin-Roitfeld -the daughter of the fashion dynasty herself, Carine Roitfeld - in New York and lastly, Chapter III took fashion muse, model, actress and singer, Alma Jordorowsky, to Tokyo, Japan.


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SS17: Chapters IV & V

For Spring/Summer 2017, ITB cast illustrator and model Langley Fox Hemingway for the fourth instalment of the digital content series, against the backdrop of New Orleans, Louisiana. For the fifth chapter, we secured electro-pop duo, Say Lou Lou, and followed them to the beautiful beaches of Krabi, Thailand. 


AW17: Chapters VI and VII

For Autumn/Winter 2017, ITB secured creative director and fashion/travel consultant, Sofia Sanchez de Betak, shot in her beloved Buenos Aires for the sixth instalment of the series. For chapter seven, ITB secured American entrepreneur, influencer, writer and founder of world-renowned fashion and lifestyle blog, Man Repeller, Leandra Medine. Leandra takes us once again to New York, but this time on a tour across the city to each of her most cherished spots.

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