Talent Procurement & Influencer Marketing
For the AW16 and SS17 seasons, MANGO ITB worked with Mango to cast and secure a group of Ambassadors to feature in a digital content series titled #MangoJourneys.
Each of the girls starred in a cinematic fashion film, set against the backdrop of an international destination that resonated for them personally. The rich campaign leverages fashion-credible Talent and Influencers to reinforce MANGO's brand values and digital presence, alongside the ongoing #MANGOGirls program.
AW16: Chapters I, II & III
For Autumn/Winter 2016, ITB cast and secured three girls to feature in the first three instalments of the Mango Journeys campaign. Chapter I featured French-American model and actress, Camille Rowe, in Marfa Textas, Chapter II followed Julia Restoin-Roitfeld -the daughter of the fashion dynasty herself, Carine Roitfeld - in New York and lastly, Chapter III took fashion muse, model, actress and singer, Alma Jordorowsky, to Tokyo, Japan.
SS17: Chapters IV & V
For Spring / Summer 2017, ITB cast illustrator and model Langley Fox Hemingway for the fourth instalment of the digital content series, against the backdrop of New Orleans, Louisiana. For the fifth and final chapter, we secured electro-pop duo, Say Lou Lou, and followed them to the beautiful beaches of Krabi, Thailand.
AW17: Chapter VII
For Autumn/Winter 2017, ITB was engaged to cast a leading talent for the seventh installment of the digital series. ITB secured American entrepreneur, influencer, writer and founder of world-renowned fashion and lifestyle blog, Man Repeller, Leandra Medine. Once again, we are taken back to New York but this time we are taken on a tour across the city to Leandra's most cherished spots each of which have played an integral part in her life.