Talent Procurement & Influencer Marketing
ITB were tasked to cast and secure ambassadors to produce original content for MANGO in a short film series depicting their journeys across various parts of the globe. The campaign would reinforce MANGO's brand values and digital presence through fashion credible influencers alongside the ongoing #MANGOGirls campaign.
Chapters I, II and III
ITB researched and cast Camille Rowe, Julia Restoin-Roitfeld and Alma Jordorowsky to feature in the first part of the film series to promote the AW16 collection. Each ambassador shot in a different location (Texas, New York and Tokyo) to convey and represent MANGO's key values.
Chapter VI and V
Following on from the success of the previous chapters, ITB were once again tasked to cast and secure two more ambassadors for SS17. For these chapters - four and five - of the #MangoJourneys series, ITB researched and cast illustrator Langley Fox, and electro pop duo, Say Lou Lou. As before, each ambassador takes us on a journey - Langley to New Orleans and Say Lou Lou to Krabi, Thailand. The talent share aspirational personal stories about working together and incredible life experiences that makes the content unique.