Talent Procurement & Influencer Marketing
ITB were tasked to cast and secure three ambassadors to produce original content for MANGO in a short film series depicting their journeys across various parts of the globe. The campaign would reinforce MANGO's brand values and digital presence through fashion credible influencers alongside the ongoing #MANGOGirls campaign.
ITB researched and cast Camille Rowe, Julia Restoin-Roitfeld and Alma Jordorowsky to feature in the three part film series for MANGO Journeys. Each ambassador shot in a different location (Texas, New York and Tokyo) to convey and represent MANGO's key values.
Following on from the success of the previous season's #MANGOGirls influencer campaign, ITB were again tasked to engage a number of influencers to create engagement and interaction across social media wearing key pieces from the collection.
Some of the girls took this as an opportunity to continue their growing relationship with MANGO, while others initiated themselves and took pride in officially becoming a part of the #MANGOGirls tribe.
ITB helped MANGO bring the campaign to life by inviting all of the ambassadors and influencers to a dinner event in Milan as a press opportunity. All of those involved in the campaign enjoyed a dazzling night and an amazing performance from Alma Jodorowsky's Band, The Burning Peacocks, whom ITB engaged to perform at the event.