Liu Jo

Talent Procurement


The Brief

Working together with Wednesday Agency, ITB were tasked to cast a pair of real-life friends with international reach and fashion credibility to be the faces of Liu Jo’s SS16 campaign: #ViceVersa.


Casting and Securing

Centered around capturing two friends with distinct, individual styles to juxtapose casual and sophisticated aesthetics and apparel, ITB cast and delivered world-renowned supermodels Karlie Kloss and Jourdan Dunn to feature in the campaign.


The Campaign

Photographed by Chris Colls, Karlie and Jourdan strike dynamic poses in studio shots captured in color and black and white, and share genuine moments of friendship in BTS footage.