Celebrity Campaigns & Designer Collaborations
Brand & Talent Partnerships
ITB was approached by Swedish clothing giant Lindex with the goal of securing a designer collaboration. We quickly identified that it was first imperative for the brand to build buzz and credibility. In order to do this – and ultimately maximize on the effectiveness of any future collaborations – we first had to identify the core Lindex customer, establish essential positioning and develop the retailer’s on and offline profile to most effectively leverage subsequent partnerships.
Celebrity Talent Partnerships
Thinking long-term, we devised a careful talent alignment strategy for Lindex, and were able to acquire big-name ambassadors to help establish Lindex as a credible brand, resonating with its core customer and paving the way for high-profile brand extensions. First securing Reese Witherspoon as the face of, we subsequently signed Gwyneth Paltrow, Penelope Cruz and Kate Hudson, to bring the multichannel retail giant into sharp focus as a credible and sought-after brand.
Expediting Lindex’s status as an instantly recognizable brand across international markets, our talent procurement strategy facilitated subsequent designer collaborations with Missoni, Matthew Williamson, and Jean Paul Gaultier, all communicated to the masses via fully integrated, through the line campaigns.
Working in partnership with Lindex and creative agency Wednesday, we devised a strategic application of the campaign through an ongoing platform entitled, “Get The Look”. This 360-degree approach and interactive product tie-ins ensured the collections sold out in minutes, garnering international attention and securely placing Lindex at the forefront of the Scandinavian and Eastern European retail landscape.