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Jonathan Saunders

Creative Director & Designer

Jonathan Saunders by Christian MacDonald.jpg

Jonathan Saunders has come to be regarded as one of London’s design luminaries. After launching his eponymous womenswear label in 2004, and showing on schedule for over 12 years, he has established his name as synonymous with innovation in the domains of print, pattern and craftsmanship, creating looks with a distinctly modern aesthetic.

His nuanced understanding of the intricacies of design have since allowed him to unite seemingly disparate colours and patterns in kaleidoscopic harmony, and his creative understanding of fashion has resulted in collaborations with dancers, artists and interiors companies alike.

Saunders has received numerous accolades, including being awarded British Designer of the Year at the Elle Style Awards in 2007, and in 2012 receiving the British Fashion Council / Vogue Fashion Fund and the British Fashion Award in Emerging Talent – Menswear. 

Additionally, he has worked with some of fashion’s biggest names – including Alexander McQueen, Pucci and Chloé – alongside collaborations with major retailers including Target and Topshop.

From May 2016 to December 2017, he joined Diane Von Furstenberg as chief creative officer. In this newly created position, Saunders was responsible for the all creative direction and strategy for the brand, from corporate identity, product, store design and marketing.


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