Mango x Jamie Hince
Music Consultancy


The Brief

After securing supermodel Karlie Kloss to feature in the campaign for MANGO's #NewMetallics Trend,  ITB's next task was to secure a musician for the who could add a bit of edge and enhance the campaign messaging.


Our Solution

With only a week to go before the shoot, ITB not only secured The Kills’ Jamie Hince to appear in the campaign alongside Karlie Kloss, but also licensed the band's track “Future starts slow” as the perfect fit for Karlie to play air guitar too.

Jamie brought his great energy as a stage performer to set and helped Karlie find her inner Rock Goddess persona to showcase the leather and metal studded clothing range for “New Metallics”.

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