Kingsman & MR PORTER
Partnership & Branded Content
Established Savile Row tailor Huntsman approached ITB with a challenge: to re-introduce the brand to a new generation of Hollywood and to get their ready-to-wear collection sold on MR PORTER.
Film Kingsman, starring Colin Firth, contained many major scenes set in a Savile Row tailors. ITB identified Huntsman’s 11 Savile Row store as the perfect environment to shoot these scenes, and it was secured as a key location.
Huntsman gained further exposure as the hub for the film's press activity and the location for the pop-up store which launched in February 2015.
Exclusive Mr. Porter Collaboration
Talks then turned to a possible clothing line, launched off the back of the film. ITB brought MR PORTER into the fold as the design partner and exclusive stockist for the proposed collection, immediately forging a direct relationship between Huntsman and MR PORTER.