Spring 18 Campaign
Talent Procurement

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The Brief

ITB  was approached to cast and secure a diverse ensemble of strong and talented women for H&M Women's SprinS18 campaign. The objective for the campaign is to celebrate female empowerment and solidarity in an authentic way by giving them the opportunity to express their own personalities through the strong yet relaxed shapes of the brand's Spring collection.



The Campaign 

ITB cast and secured a star-studded cast including Winona Ryder, Elizabeth Olsen, Naomi Shimada and Andrea Valle to feature in a colourful, music -filled short video dancing through the streets of Buenos Aires. Others who featured in the video included models Andreea Diaconu, Anna Ewers and Imaan Hammam and has garnered over 21 million views on YouTube alone.