H&M Loves Music: Featuring The Atomics
Talent Procurement & Music Consultancy


The Brief

After the success of the H&M Loves Music campaign featuring Foxes, ITB were tasked once more to find up and coming musicians to feature in the next H&M Loves Music Campaign.


Our Solution

ITB researched and secured successful model siblings Lucky Blue Smith, Pyper Smith, Daisy Smith and Starlie Smith, who have also been playing in a band called "The Atomics" together for years and were readying to launch a musical career.


The Atomics Style Diary

ITB & H&M worked with the band to present their favourite styles of the H&M Divided range throughout the AW16 season. The Atomics Style Diary was kicked off with an interview in H&M Magazine and a series of posts on the band members individual social media accounts.


#HMLovesCoachella x The Atomics

Following on from their AW16 'Style Diaries' collaboration, H&M and The Atomics have once again come together for this year's #HMLovesCoachella campaign, negotiated and secured by ITB. The band model the collection in the campaign video, for which they recorded 60's classic "Live for today" especially. The campaign was shot by Ryan McGinley and promotes H&M's longstanding partnership with Coachella Valley Music and Arts Festival and the 'H&M loves Coachella' collection - a co-branded unisex line of apparel. In addition, the band will be playing the festival for the first time and will share their experience on H&M's channels.