HM Man

SS18 Campaigns
Talent Procurement

hm man website pic.png

The Brief

ITB were engaged to secure two male sports professionals on behalf of H&M Man to feature in their pre-summer and summer campaigns for SS18. The talent needed to have considerable skill to showcase the stylish and sporty H&M clothing in action from swimwear to evening wear to feature in online, digital, print and PR media.


Pre-Summer Campaign

ITB cast and secured Olympic Brazilian diver Hugo Parisi to feature in an ocean-swept film jumping from rocks and exploring beaches in figure hugging swimming trunks, breezy linen suits, floral-printed shirts and white leather plimsolls to showcase this season’s latest summer looks. Hugo has competed at three consecutive Summer Olympic Games and competes in many other big international diving competitions across the globe.

HM man pic 2.png
HM man 4.png

Summer Campaign

After successfully securing diver Hugo Parisi for H&M's pre-summer men's campaign, ITB were engaged once again to secure another ambassador for their men's summer campaign. This time, ITB booked Spanish skateboarder, Killian Martin, to feature in the latest campaign video "Moments in Motion" showcasing the latest summer looks and his skateboard skills against a backdrop of New York's best beaches.