Frame Denim

Alert Amour! Featuring Natasha Poly & Society
Music Search & Sync Licensing

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The Brief

To do something special for their AW15 campaign, inspired by their 70's muses Serge Gainsbourg and Jane Birkin, FRAME approached ITB to cast talent as the face for the campaign and also to find an artist to compose a bespoke track for the campaign video.


Our Solution

Known for her elegant and classical look, ITB cast Natasha Poly as the campaign face. ITB then set out to identify and cast a suitable artist to compose a bespoke track for the campaign.

SOCIETY were selected for their contemporary 70’s style sound. After all the appropriate rights and production budgets were negotiated and cleared, SOCIETY created a new song and recorded the track with Natasha, within a tight timeframe.

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The Casting

Once the song was delivered and approved, Natasha was flown to London for a day in the studio to record her voice for the track, which also formed part of the campaign shoot. The result was a stunning, unique and original collaboration and video.