ASDA

#becauseitschristmas Campaign
Rights Clearance 

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The Brief

Every year UK brands and agencies alike battle to secure the title of most effective Christmas ad. In 2015 VCCP have created a heartfelt Christmas campaign for ASDA with our help. #BecauseitsChristmas features stories of how ASDA customers celebrate with family and friends to the soundtrack of Fleur East’s single “Sax”.

 
 
 
 

Our Solution

We were tasked to secure a clip from a much loved Christmas film or UK TV program to feature on a TV screen in a family living room setting. ITB identified and cleared a number of clips that were suitable in regards to budget and audience recognition. Eventually VCCP and Asda decided for a clip from “The Snowman”, that has long been a classic since appearing on UK TV Screens for the first time in 1982, with families watching it again and again through the years...#BecauseitsChristmas.

 
 
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