MANGO

#MangoJourneys
Talent Procurement & Influencer Marketing

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The Brief

For the AW16 and SS17 seasons, MANGO ITB worked with Mango to cast and secure a group of Ambassadors to feature in a digital content series titled #MangoJourneys.

Each of the girls starred in a cinematic fashion film, set against the backdrop of an international destination that resonated for them personally. The rich campaign leverages fashion-credible Talent and Influencers to reinforce MANGO's brand values and digital presence, alongside the ongoing #MANGOGirls program.

 
 
 
 

AW16: Chapters I, II & III

For Autumn/Winter 2016, ITB cast and secured three girls to feature in the first three instalments of the Mango Journeys campaign. Chapter I featured French-American model and actress, Camille Rowe, in Marfa Textas, Chapter II followed Julia Restoin-Roitfeld -the daughter of the fashion dynasty herself, Carine Roitfeld - in New York and lastly, Chapter III took fashion muse, model, actress and singer, Alma Jordorowsky, to Tokyo, Japan.

 

 
 
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SS17: Chapters IV & V

For Spring / Summer 2017, ITB cast illustrator and model Langley Fox Hemingway for the fourth instalment of the digital content series, against the backdrop of New Orleans, Louisiana. For the fifth and final chapter, we secured electro-pop duo, Say Lou Lou, and followed them to the beautiful beaches of Krabi, Thailand. 

 
 
 
 
 
 

AW17: Chapters VII

For Autumn/Winter 2017, ITB secured world-renowned fashion and lifestyle blogger, Leandra Medine a.k.a Man Repeller, to take us on a tour of her most cherished spots in New York City. From The New School's Eugene Lang College of Liberal Arts, to one of the worlds smallest museums to a lively SoHo bistro, Leandra takes us on a journey wearing

three girls to feature in the first three instalments of the Mango Journeys campaign. Chapter I featured French-American model and actress, Camille Rowe, in Marfa Textas, Chapter II followed Julia Restoin-Roitfeld -the daughter of the fashion dynasty herself, Carine Roitfeld - in New York and lastly, Chapter III took fashion muse, model, actress and singer, Alma Jordorowsky, to Tokyo, Japan.

 
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