VIP Product Seeding
ITB work with lifestyle brand CYBEX on a retainer basis to offer their design-led range of strollers, car seats and baby carriers to high profile talent who are expecting a child.
The objective of the campaign is to raise brand awareness and visibility as well as to educate talent on the brand’s unique child safety features. We leverage our longstanding relationships with talent and their representatives to deliver product directly into the hands of the right people.
Product placement and social media collateral has been achieved from a number of high profile talent as a result.