Clarks Originals

SS18 'Mother We Feel Your Influence' Campaign
Talent Procurement

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The Brief

For the SS18 'Mother We Feel Your Influence' campaign, ITB were tasked by Clarks Originals to cast a diverse range of women who are respected in their individual fields, each of whom have been instrumental in paving the way for the young creatives of today.



ITB cast and secured five iconic women in the fields of dance, music and fashion, including Bananarama’s Siobhan Fahey, choreographer Dame Gillian Lynne, Skunk Anansie’s Skin, Soul II Soul's Caron Wheeler and Sister Bliss – a founding member of Faithless. These women were chosen as the perfect way to pay homage to groundbreaking figures from a variety of creative backgrounds.

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