A/W 15 Campaign Video featuring These Days by Jackson Browne
Music Search & Sync Licensing
Calvin Klein approached ITB to secure the rights to use the Jackson Browne song 'These Days’, performed by Nico, in their FW15 fashion film. ITB's task was especially challenging as Jackson Browne had previously never licensed his music for commercial purposes
By positioning and emphasising the art collaboration with Charles Atlas element of Calvin Klein's campaign, and carefully working through the usage, ITB were able to negotiate usage rights which suited both Jackson Browne and Calvin Klein, securing the deal.
The track featured globally in Calvin Klein's FW15 campaign video, was projected on billboards and used at various events including Calvin Klein’s FW15 fashion week runway show.