The Body Shop

#DareToMask
Influencer Campaign

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The Brief

ITB were tasked by The Body Shop to engage beauty influencers to promote and amplify messaging around vegan face masks with the #DareToMask competition. 

 
 
 
 

Our Solution

ITB secured Tanya Burr as well as couples Inthefrow and Alex Harrison, Poppy Deyes and Sean Elliott, and Lou Teasdale with bff Penelope Gwen, to promote the competition on their social channels. The masks were also seeded to a group of A-List talent, including Ashley Roberts who showed her love for the brand via InstaStories.

 
 
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