Inherently British and effortlessly cool, with a charming idiosyncratic attitude to life, Bella studied tailoring in Rome, before quickly paving her way as one of Britain’s leading designers.
She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.
Whilst retaining her own award winning knitwear label, Bella has enjoyed various collaborations and consultancies.
Bella has an ongoing Blank Canvas collaboration with Fred Perry and a range of perfume and scented candles inspired by her signature sweaters. The first Bella Freud stand alone store opened in 2015 and is located at 49 Chiltern Street, London.
A pioneer of fashion film, Bella has written, produced and directed various short fashion films enlisting the likes of John Malcovich and Susie Bick.