Here's To Us
Baileys launched a global push towards a new generation of millennial women with the release of a new TV commercial, 'Here's to us', devised by BBH London. To support the global campaign, ITB was approached to work alongside digital agency R/GA on a 'Girl's Night Out' social media campaign.
ITB engaged three social influencers from three locations in Europe: Model Daisy Lowe in London, global fashion blogger Eleonora Carisi in Milan and digital influencer Jessie Weiss from Berlin.
The three social influencers all enjoyed a night out (or in) with their girlfriends, and of course, their own personally created Baileys cocktails. With a combined instagram audience of 821K, the digital reach from their posts created significant traction amongst the online community.