Atom Bank x will.i.am
ITB created the partnership between Atom, the UK's first mobile-based bank and will.i.am. In his role as Strategic Board Advisor, will.i.am will provide the bank with an external perspective on culture, philanthropy and technology.
It was an organic fit with a strategic initiative at its heart. Commenting on the relationship, will.i.am said, “Our lives are faster than ever before, but the banking industry hasn’t kept up. The scale of Atom’s ambition to help people understand and manage their money better, and it’s clever use of technology to give people an entire bank on their phones, is awesome."