10 Year Anniversary Campaign
In celebration of the brand’s 10th anniversary, Alexander Wang partnered with DoSomething.org - a global organisation supporting youth volunteering and social change - to raise awareness and funds for the cause.
Negotiating and Securing
Alex turned to ITB to identify, negotiate, and form contracts for all 38 participants, including friends of the brand as well as thoughtful and interesting faces. This considerable piece of work soon gave way to an exciting campaign shot by Steven Klein, with creative direction by Pascal Dangin/KiDS Creative.
50% of proceeds from sales of the collection of hoodies and t-shirts went to the charity.
The Campaign Participants
Participants raising the campaign profile included A$AP Rocky, Anna Ewers, Behati Prinsloo, Cara Delevigne, Kanye West, Kate Moss, Kim Kardashian West, Kristen Wiig, Pamela Anderson, Pusha T, Rod Stewart and The Weeknd.