Avon x Eva Mendes

Launch Campaign for Eve Duet
Talent Procurement

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The Brief

ITB was tasked by one of the world's leading direct retailers of beauty products, Avon, to cast and secure a name for the launch of their first double ended fragrance, Eve Duet, which offers an innovative way to experience endless fragrance opportunities. The brief called for a name that would align with the brand's core values and resonate with women globally. Avon's mission is about championing economic empowerment of the lives of women, so it was imperative to cast a name that embodies a strong, independent modern day woman.




To personify Eve Duet's many different sides, ITB cast and secured Eva Mendes to be the face of the campaign and partner of the brand. Eva is widely known for juggling many different roles as a modern day woman —from balancing the role as a mother of two, to managing herself as a successful fashion designer and entrepreneur. Eva naturally felt like the perfect fit and delights everyone around her with her witty, courageous and sparkling personality. 

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